After a survey, conducted in partnership with Ipsos between October 26 and November 9, Reuters concluded that the customers of Samsung are still loyal to their brand even after a disaster called the Note 7.
according To the results measured, clients who had knowledge of the collection program, the global smartphone bad showed continue so interested in acquiring branded products such as those that do not know. More specifically, 27% of users surveyed with knowledge of collection respondents consider Samsung as a brand priority in choosing a new phone. Of those who had no knowledge of the successful, 25% assumed to have the Samsung as the first technology on the list.
The current users, 91% replied that they would buy another smartphone of the technological south Korean, a value similar to the 92% recorded from customers of Apple.
in Spite of the investors of the company have feared, in the first phase, customers who purchased a Note 7 the switched for an iPhone, the statistics of the own Samsung show that, in general, users preferred to replace the equipment for another model of the company. On November 4, the date of the publication of the latest results, nearly 85% of the affected decided to continue with the brand. In spite of the positive value, it is to take into account that several of the promotional campaigns may have had an influence on the decision of the consumers.
The survey was done to 2.375 people from all 50 north american states that have a device from Samsung and the 3.158 customers of Apple. The margin of error is 2 percentage points.
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