The fiasco of the Galaxy Note 7 explosive hurt sales and the image of Samsung in the global market of smartphones, but it was not enough to take the south Korean his first podium position of the segment, according to data from research firm Gartner. The manufacturer of the Galaxy would have sold 71 million mobile phones between July and September around the world, adding accounted for 19.2% of the market and to maintain its leadership.
to Keep its position, however, does not mean that the controversy with the last top of the line are not reflected in the negative numbers for the company. Gartner says that Samsung’s sales have dropped a total of 14.2% compared to the same period last year, and this is its worst performance since the fourth quarter of 2014. In addition, its 19.2 percent shall ensure the leadership in the presence of the market, but represent a decrease of 23.6 per cent that it had achieved in the past year.
“The decision of taking the Galaxy Note 7 was correct, but the damage to the brand from Samsung will make it difficult for the company to increase their sales of smartphones in the short term. For Samsung, it is crucial that the Galaxy S8 is a successful launch, so that partners and consumers regain confidence in your brand.“
contrary To what many might think, this does not became a great opportunity for the Apple and its iPhone 7. The same Gartner report shows, in fact, a drop in sales up to the powerful apple. Were a 6.6% less smartphones sold compared to last year, a total of 43 million units.
This happens because the users of a system tend to continue with it. That is, those who felt let down with the Note 7 was search for the other device, also Android. And this has meant that the true beneficiaries were chinese manufacturers, more precisely the Huawei, Oppo and BBK, who have had a significant growth in the year, reached the marks of 32, 24 and 19 million units sold, respectively.
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