The recall global cellular Galaxy Note 7, prone to fire, apparently not detracted from the provision of the north american consumers to buy gadgets from Samsung, showed an opinion poll Reuters/Ipsos released on Sunday (20).
The survey conducted from 26 October to 9 November showed that the current users of Samsung smartphones are so loyal to the brand as the iPhone, Apple. The research showed that people who knew of the recall were so interested in the Samsung phones and those who did not know him.
Samsung was involved in a scandal with global this year, after mobile phones Note 7 catch fire. The incident led the company to issue a recall. After customers have reported that the phones that are repaired also superaqueciam, Samsung also took the surrogate.
according to the survey, among those who were aware of the recall, 27% would consider purchasing a cellular phone from Samsung if they were buying a unit, showed the research. Among those who did not know about the recall, 25% would seek first a cell of the company.
The survey found that customers of Samsung are strongly loyal to the brand. Approximately 91% of current users of the Samsung probably buy another smartphone from the company and 92% of current users likely to buy another Samsung product in general.
The research Reuters/Ipsos was conducted by internet, in English, in all 50 States of the USA. She included 2.375 people that have mobile phones, Samsung and 3.158 that have iPhones. The survey has a margin of error of 2 percentage points.
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