Samsung Electronics <005930.KS> offered refunds or financial incentives to customers in the United States and South Korea that switch to smartphones Note 7 for other products, an action of the tech giant to shore up its reputation after a damaging crisis of security on phones.
The largest manufacturer of mobile phones in the world also is expanding a recall in the USA model is prone to fires, for a total of 1.9 million cell phones Note 7, that includes 1 million units that made the recall in September.
The giant south Korean is in control of losses, with the rivals like Apple <AAPL.The> LG Electronics <066570.KS> trying to steal market shares from the global leader of smartphones, after having been forced to discard your brand-new device of high quality.
Samsung is boosting its marketing and promotional efforts in relation to other Galaxy devices to cushion the blow of extinction of Note 7, which was finally abandoned this week after failures in attempts to solve the problems of overheating that caused some phones to catch fire.
Samsung said on Thursday that it is offering up to $ 100 in credits to consumers who exchange their Note 7 for any smartphone from Samsung in the us.
north american customers who purchase their Note 7 for a refund or other smartphone will receive $ 25 in credits.
No comments:
Post a Comment