Saturday, October 15, 2016

Samsung Galaxy Note 7 scares Fiat and Chrysler – the Observer

Nothing seems to be more important to Samsung Electronics, at the moment, that the crisis that you installed in the company due to the serious problems encountered with its new smartphone, and that led even the suspension of your production, and consequently, withdrawal from the market. The second advances the Automotive News, the giant south Korean electronics is so focused on this issue, that even has been suspended the talks which had taking the cable with Fiat Chrysler Automobiles (FCA), with a view to establishing a possible partnership with the division of components from the manufacturer, the Italian-american.

it seems that the the two companies have not even agreed to the assessment of the Magnetti-Marelli and the structure of the deal that would allow Samsung to acquire the division of the components of the FCA. And, thus, return to the highest level and in a direct manner to the automobile sector, after more than a decade and a half of absence.

According to the same source, negotiations between the two parties were not abandoned, before, only suspended. But, even so, it seems highly unlikely that an agreement can be signed until the end of the year, as originally planned.

Samsung will be, for the moment, more concerned with limiting the damage – financial and image – caused by the cases of fire due to overheating of Note 7, that engage in new business of large dimensions. the Group FCA, by your side, you should want to know under what conditions will the Samsung after this debacle, the most serious ever involving a smartphone.

in Addition to the millions of mobile phones that the brand is Korean and will have to accept back, being forced to pay for them or replace them, depending on the willingness of customers, there are still issues relating to civil liability, or is, the fire propagated to other assets at Note 7, having arisen in the news, some cases involving cars. Even though the authorities are not able to prove that the responsibility belongs to the equipment of Samsung, the evil is already done in terms of the image.

Samsung Electronics is "only" the biggest company in South Korea, have announced predict a decrease of 2000 million of its operating profits for the third quarter of 2016, as a result of the suspension of the production of the Galaxy Note 7.

FCA, for its part, was counting on the sale of the Magnetti-Marelli to the giant Korean, by about 3000 million euros, to cut an important slice of the debt that the group italo-american, currently owns and around 5.5 million euros.

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