With the Note, Aptar gives the fragrance a new aura, providing an intimate, precious and sensual experience. The company, specializing in dispensers , reinvented a timeless gesture, with roots in the time when the perfume was applied to the skin with delicacy and simplicity, thanks to the polished cover. What Aptar Beauty + Home wish to redeem is precisely this delicate gesture, which almost disappeared to make way for vaporizers, but remained in the collective memory of brands and consumers.
Trend
When using a flask equipped with Note, each time the user opens the transparent cover applicator fills automatically. Then, the perfume is placed on the skin gradually by capillary action.
Note ensures a smooth, gradual application and directed to the desired location. “ In this sense, the gesture follows the current trend: it is the consumer who controls and choose the dose and the places where you want to apply perfume ,” explains Sabine Bouillet Lubot, Strategic Marketing Manager Fragrance of AptarGroup. “ We recommend the Note in particular for perfumes with higher concentration, ie, eaux de parfum, elixirs, absolute, intense perfumes and extracts ” continues.
According to Aptar, the applicator was tested by consumers in four countries (France, China, Brazil and China) and all received positive ratings. “ Even in Brazil, where people often use generous doses of perfume, he was considered very well suited to the application of perfumes for the night .”
Aptar Beauty + Home suggests that brands guide the consumer in order to provide the fullest possible experience with the Note. The first advice is that perfume should be placed with small “pat” on the pulse points: for a seductive effect, put on the wrists, the neck and behind the ears, continuing to the nape; to leave a scent trail in every gesture, to apply to the inside of the elbow and even bending the knee.
Customizing
design possibilities are wide and go far beyond the standard formats. In the development phase, Aptar Beauty + Home worked in collaboration with Servaire agency & amp; Co, exploring four paths:. Plant, scripture, compact and key
As an illustration of the many possibilities that this innovation offers, Dior, one of the most prestigious French brands, decided to use the Note in the main line perfumes.
“ With the unique gesture that the Note offers the Touche de Parfum J’adore turns into a jewel of technology. the new perfume delivery system in totally seduced because . was perfectly adapted to the product they were developing we wanted the gesture to spend our scent was different gesture that the user usually makes other perfumes:. we were looking for something more feminine and precise in addition, we wanted a bottle that could be easily transported to that women could put it in the bag and touch up the perfume whenever wanted , “explains J’adore des Parfums Christian Dior team.
No comments:
Post a Comment