all is Not going well for the largest manufacturer of smartphones in the world. Samsung continues to be the target of criticism, and proceed to the collection of million units of its latest star, the smartphone Galaxy Note 7, after reports of batteries to catch fire and explode.
in Note 7 should be a triumph for Samsung. It sparked a wave of criticism that seemed particularly favourable, at the same time that analysts and experts warned that the iPhones, Apple would be a little less spectacular this year.
at This time, the phone’s name became synonymous with danger, taking the Samsung to work in conjunction with the us authority of supervision of the safety of consumer products, the Consumer Product Safety Commission. This agency advised consumers to stop using the phones. In addition, there was also the recommendation of the Federal Aviation Administration that the devices were not used – or even connected – during flights, which means that, in daily airline connections are made in the USA, at least a million people hear a security warning on the Galaxy Note 7.
With a replacement of unprecedented smartphones potentially defective, the question arises: to what extent is the collection of the Note 7 will result in a stain on the reputation of the company?
Although the timing inconvenience and bad press, should not result in great damage to the company, provided that Samsung will continue to be sensitive to the problems of consumers, argues Robert Cuthbertson, vice president at consultant for Boston Retail Partners. The second account, the companies have already passed this kind of problems before, calling attention to the fact that the Tylenol – which you had to collect all their batteries, in 1982, and other organizations have recovered from these setbacks by acting quickly and doing everything to demonstrate that the clients are in the first place.
On Monday, for example, Samsung has said to the media a south Korean that will purchase your batteries to the chinese company ATL, the leading provider of batteries for the iPhone.
“Samsung is trying to fix the situation and make all efforts to control the damage and ensure that this does not happen again,” said Cuthbertson. "Since there are no more problems with the new phones, the Samsung you’ll be able to surely recover," he added.
The Samsung, which is the world’s largest manufacturer of smartphones, struggle for years with Apple for dominance of the market for these mobile phones. About five years ago, has tried to position itself as the best manufacturer of smartphones, with equipment able to compete with the iPhone.
in fact, In a survey of telecommunications (the Satisfaction Index of American Consumers), the Galaxy Note 5 was ahead of the iPhone 6s Plus in the category of best phone, showing that Samsung had managed to achieve, at least, some of its objectives. And although a slowdown in the global market of smartphones has hampered the sales, Samsung has announced in the last quarter that was very well positioned for 2016, once the sales of the Galaxy S7 and S7 Edge gave the company the high profits of the past two years.
Cuthbertson doubt that the Samsung lose too many customers to other manufacturers rivals of Android-based smartphones, as their products continue to have unique features, such as the screens and the software that did sell. Cuthbertson said he also does not believe that Apple will highly benefit from this controversy, because a lot of people choose the Samsung, mainly, as an alternative to Apple. “Samsung has positioned itself as the anti-iPhone, and has defenders faithful of the Android platform. And, definitely, there are also those faithful to the Galaxy in particular," said Cuthbertson.
online Polls showed that, among fans of the Android platform, the loyalty to the brand not suffered a great blow. Android Police, a site news dedicated to the operating system, made a survey to its readers and concluded that most of the respondents, 39%, said that their perception of Samsung is not unchanged minimally because of this replacement of mobile phones.
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