*in Las Vegas
Tim Baxter, president and CEO of Samsung Electronics America, began by ensure that the company is doing everything it can to understand what happened and promised the disclosure of the final results of the research very soon. "We reflect, and we listen to customers," said the executive.
Baxter also talked about the large investment of the company in the Internet of Things, one of her areas of current focus.
In relation to new products, the brand introduced two new Chromebooks, the Plus with the ARM processor and the Pro with Intel Core m3. The vice president Alana Cotton reported that the notebooks are at two million applications in the Google Play store and bring digital pen built-in. "We love these new Chromebooks and we could not be more excited about our continued partnership with Google," she said.
Other new laptops are the Notebook 9, with Windows and Intel processor Kaby Lake, and the gaming system the Odyssey.
it Was still launched the television QLED TV, extremely thin, easy to put on the wall and with only one cable to connect all devices.
In home appliances, especially the refrigerator Family Hub 2.0. Is a second version of fridge smart revealed here last year, and this time with a digital assistant by voice. "It is especially food, family and entertainment, a hub family-friendly, interactive and personalized," said the executive, Samsung’s John Herrington.
There was still time for presenting the new washing machine and dryer, Flex Wash + Flex Dry, with four zones to customize the wash. All connected and controlled via smartphone.
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