The Samsung announced Friday that it will stop selling its latest smartphone top of the range, the Note 7, and replace those that have been bought, after admitting that the explosions denounced in recent days were caused by defective batteries.
Note 7 went on sale in ten countries from August 19 and had release date scheduled for 9 September in Portugal. The sales suspension covers all countries.
In a statement, the South Korean brand says it conducted “a thorough investigation” and found “a problem with the battery.”
“35 cases have been reported worldwide, and we are now carrying out a thorough inspection with our suppliers to identify the market potential affected batteries. However, and because the safety of our customers is a top priority, we sent stop sales Galaxy Note 7, “reads the company statement.
the way the text is written, it is not certain that it is a full withdrawal from the market, since the brand suspending the sale and it is proposed to change the mobile phones that were purchased in the ten countries which are already on sale – this exchange is “voluntary” and does not have a date to be completed; the statement says only that the process will be completed “in the coming weeks”, although a brand spokesman has pointed to two weeks.
“We acknowledge the inconvenience this may have caused in the market but this decision intended to ensure that Samsung will continue to sell to our customers the highest quality products, “also said the south Korean brand.
the Samsung shares on the Seoul stock exchange fell as much as 3, 5% and closed Thursday with a drop of 2%, after it reported a decline in sales of Note 7.
the fall was not officially linked to any specific issue, but in the days were shared on YouTube and social networks several videos Note 7 burned, allegedly due to explosions during or after charging the battery.
“I came home after work, put it to load a bit before go to class, and when I put it to the waist, caught fire, “said Ariel Gonzalez, a user who shared on YouTube a video of your burning mobile – other similar videos and photos were shared in the south Korean social network KakaoStory.
the explosions caused by defective batteries and the news of Note 7 sales suspension come just a week’s presentation of the new iPhone from Apple.
“the timing could not be worse for Samsung. The brand was back on track with its high-end models, after the launch of the Galaxy S7 at the beginning of the year, “said the BBC’s director of US firm Gartner, Roberta Cozza.
the great rival Samsung, Apple will launch its new iPhone on Wednesday next week.
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