With the iPhone 7 in high and fiasco of Note 7, Apple outperforms Samsung … – IDG Now!

Apple sold a total of 78,3 million iPhones in the last quarter of 2016 against 77.5 million smartphones sold by rival south Korean.

sales of The iPhone 7 have helped Apple to record a record revenue in the first quarter of fiscal year 2017, to be completed by 31 December of the last year, ending a run of three consecutive quarters of decline in revenue.

in addition, 78,3 million iPhones sold in the period, totaling 54.4 billion dollars, helped Apple surpass rival Samsung, which recorded 77.5 million smartphones sold in the quarter. With this, Apple was 17.8 percent of the smartphone market, a little ahead of the competitor south korea, which closed the year with 17.7%.

Despite the performance above the expectations of the market, the iPhone 7 could not ensure profitability for the company, since the margins were very squeezed in the period.

the result was that The profit the manufacturer recorded a decline of 2.5%, from$ 18.3 billion a year earlier to US$ 17.8 billion in the quarter. On the other hand, the revenue increased by 3.3%, to US$ 78,3 billion compared to US$ 75,8 billion in the first three months of the fiscal year of 2016.

Released in September of last year, the iPhone 7 represented an update of a modest of its predecessor, the iPhone 6S, so the evolution to a new version in the short term was seen as unlikely — the smartphone has incorporated a few features, such as resistance to water, a digital camera, enhanced battery life and processor capacity. But, now, with the new "outbreak" of demand, suggests that consumers still have an interest in the latest models of Apple, which increases the possibility of an upgrade to the most significant product yet in this year, in which the iPhone full ten years.

“The iPhone 7 is our most popular model,” said CEO, Tim Cook, in a conference with analysts. “We found a strong demand for the device, especially for iPhone 7 Plus.” The iPhone 7 Plus has been released with a base price of US$ 20 more than its predecessor (the iPhone 6S Plus), which boosted the average selling price and offset the impact caused by the large number of consumers who still purchased the 6S Plus and the iPhone has, the cheaper, in the quarter.