Kantar Worldpanel ComTech has revealed its latest report on sales of smartphones by operating system, for the fourth quarter of 2016. According to the study carried out by the company, the iOS has maintained its annual growth in all regions evaluated, with the exception of the urban area of China. Android also grew in most markets, except the United States, Britain and Australia.
"even Though Android still has the major ecosystem, Apple has held the leadership of the brands in the U.S. and in the United Kingdom in the last quarter of 2016. In the group of the five largest markets in Europe (Germany, Spain, France, Britain and Italy], the Samsung came in first and Huawei and the second. In urban China, the Apple has not managed to recapture the first place, which remains occupied by Huawei," said Lauren Guenveur, director of insight for consumers of Kantar.
Controversy without consequences
Specifically in the United States, the iOS was with the total of 44.4% of the smartphone sales in the fourth quarter of 2016, a growth representative compared with 39.1 per cent achieved in the same period of the previous year. Android, for its time, it was with 54,4% of the U.S. market in the last quarter of last year, the number was 4.7% lower than the achieved in 2015.
the leaders of The list of smartphones sold indicate that controversial items not strayed from consumers
The major responsible for the high of the Apple were the iPhone 7 and 7 Plus, which were the more devices sold during the holiday period of the end of the year, with 28% of the total devices sold. The point more impressive, however, is the fact that Samsung have kept a slice of the market only 0.9% lower than in the previous year, closing in 2016 with 28.5% of the same after the explosion of the Galaxy Note 7. The S7 was the third cell phone sold.
"Considering that the iPhone 7 held the top of the list, the lack of an entry for a pair of headphones common was not a big problem for consumers – and the impact of the problems of the batteries of the Galaxy Note 7 was also not a significant factor," he said Guenveur. Even so, the total sales of smartphones fell in the fourth quarter of 2016 in comparison with the same period of the previous year, according to the data collected.
the Participation of each operating system in sales in the world’s major markets
And Brazil?
Speaking specifically of Brazil, Kantar reported that Android continues to dominate with total slack the market. In 2016, as a whole, the system of Google was in 92,4% of the appliances sold in the territory tupiniquim, while the iOS was 4.9% and Windows Phone with 2%.
Division of the smartphones sold in Brazil in 2016 by operating system
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