Under pressure from Apple, which promises to sell a million units of its iPhone 6, Samsung forward to this Wednesday (24) the launch of new version of its big-screen smartphone, the Galaxy Note, for try to maintain their status as global market leader.
The Galaxy Note 4, which would only be sold in October, is already available starting this week in South Korea and China, before reaching another 140 countries in the coming weeks. Samsung never released a new model in China before other markets.
The South Korean group gave no explanation of the anticipated release, but the decision was made after Apple announced it sold more than 10 million units of its newest smartphone, the iPhone 6 in weekend debut release, and a new record.
The model is a “phablet” neologism designating mobile devices that combines phone and tablet , segumento where Samsung has pioneered and is very popular in Asia. In their latest advertising campaigns, South Korea suggests that the rival was inspired by the Note.
The decision of Samsung to anticipate its release also coincides with the entry of the new smartphone from BlackBerry Canadian market, the Passport .
‘difficult period’
With your Galaxy Note 4, presented in Berlin in early September, Samsung upgrades the line launched in 2011 that enticed Asian consumers , happy to be able to forgo a tablet.
Samsung in second quarter consolidated its position as world leader in smartphones, with 74.3 million units sold. more than double Apple sales. Its market share of 25.2%, however, fell significativament, according to IDC.
“We are at a difficult time,” admitted Lee Don-Joo, director of sales and marketing for the mobile division South Korean group, the launch of the Galaxy Note in Seoul. “But we hope to recover soon with our capabilities for technological innovation.” Ten million units of the Galaxy Note 3 were sold in the two months subsequent to its launch in 2013 Samsung expects to version 4, which will cost $ 930, get better results.
Samsung fell in profits of about 20% in the second half and should face competition from Chinese manufacturers who flood emerging markets with cheaper devices. Huawei Chinese soon became the third largest seller of smartphones, with 20.3 million devices in the second half (6.9% market share), according to IDC. Lenovo compatriot is not far behind, with 15.8 million units sold and 5.4% share.
Samsung also announced on Wednesday that it will launch in October a new version of its intelligent clock Gear S, as well as the VR virtual reality helmet, which allows the user to experience 360 degree video games.
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