Apparently, Samsung intends to change its sales strategy because of the huge success of the Galaxy S7 and S7 Edge worldwide. Compared to the Galaxy S6 and S6 Edge, South Korea sells no less than 9 million units in the first month of release, about 3 times more than the double the Galaxy S6 and Galaxy S6 Edge, which happened for several reasons. One reason for this is that both come with lower prices than the previous generation, which helped increase demand for the two versions. It is something strange for us Brazilians, we understand, but rather:. Galaxy S7 and S7 Edge come with a price less than the Galaxy S6 and S6 Edge
In 2015, Samsung underestimated the demand for Edge version of their devices, which ended up increasing the final price and decreasing interest in the device. There was a problem in 2016, making the Galaxy S7 Edge “a competitive option” in relation to the iPhone 6S Apple. This scenario is quite optimistic in view of Samsung: “We hope that the Galaxy S7 is the best-selling Android smartphone in 2016,” said Neil Mawson, executive director of strategic analysis research. Which brings us to the Galaxy Note. 6: “We expect to announce the Note 6 a month or two before the iPhone 7, to try to grasp this window of opportunity”
This may mean that we can expect the Galaxy Note successor 5 July instead of August, changing the pattern followed by Samsung so far, which is announcing it during the IFA technology fair that takes place in Berlin. According to Claire Kim, an analyst at Daishin Securities Co. “With the market highly advanced smartphones stagnant, it is not about what ‘Wow’ features a smartphone has. Instead, it’s about who can offer the smartphone before.” . In other words, Note 6 announced early results from the sales success of the double S7 and who advertises first smartphone.
We say “prematurely” on purpose, since the smaller the time interval between two generations, less differential it will bring, what did not work very well for Sony, which announced an advanced smartphone every 6 months. In fact, says exactly the opposite of what the outcome of Gartner, which predicts growth of only 7% in smartphone sales in 2016 by observing users now switch smartphones only when a really important innovation appear.
what do you think the release of Note 6 earlier than expected? Believes that wins in the market who “launches first” or who expects to announce new features really? Tell us in the comments!
(updated April 7, 2016, at 09:28)
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