LG has very high hopes for its upcoming flagship G2, and They are not afraid to communicate communication Them internally.
According to
ETNews, the management Set The 10 million unit sales goal for LG G2, Which is double of what any previous LG smartphone was able to Achieve. (Previously the highest selling LG smartphones were the low-end Optimus U Series, with 5 million units sold worldwide).
LG badly missed the industry switch to Android back in 2010. It took 2 years of trying Them Before They Were able to get back on track. In 2012 LG was finally able to stop the decline and rebuild its reputation to the major mobile device powerhouse, with smartphones like Optimus G, G Optimus Pro and Nexus 4. But, Compared to its archrival Samsung, LG’s smartphone unit volumes Remain ridiculously low – about 10 million per quarter, Compared to Sammy’s 70 + million.
One of the Reasons for this slowish growth, is que LG is inexplicably slow in ramping up production and shipment of its top of the line devices, Despite strong demand. A good example of this sluggishness is Optimus Pro G phablet. It is a great alternative to the popular Samsung Galaxy Note 2, Which was Announced back in February. LG Optimus Pro G started shipping in Korea in April and in the U.S. in May. And quickly ramped 1 million in unit sales in its home market. But Despite the great demand, the new phablet was not available anywhere else until now, When finally got to LG Optimus Pro G worldwide roll-out, promising it to 40 countries soon.
So now, LG’s phablet Which was a strong competitor to Galaxy Note 2 will arrive to most markets right about the team will announce Samsung Galaxy Note 3, killing any competitive advantages Optimus Pro G had before. What a missed opportunity for LG.
Well, I hope LG learned the lesson, and Figured Out volume production issues for G2. So When It Is Announced on August 7th and starts shipping, it will not be just limited to South Korea and U.S. for months. LG mobile handset has been in business for years. They have the sales force, carrier relations and production capacity that’s at least a match to HTC. So I do not see any reason why LG’s flagship roll-out can not match what HTC did with One
And If They can do that, G2 10 million units sold in a few months, sounds like quite a modest target for LG.
If you liked the post, you might find these interesting too:
- LG ships 10.3 million smartphones in Q1 2013. Smart product strategy starts generating impressive results
- LG Optimus Pro G Reaches 1 million sales in South Korea
- Samsung has already sold 10 million Galaxy Note devices
- Samsung Galaxy Note II and LG Optimus Vu reach 1 million sales milestone in South Korea
- LG Optimus G Reaches 1 million sold milestone
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