Under pressure from Apple, which promises to sell a million units of its iPhone 6, Samsung forward to this Wednesday the launch of its new large-screen smartphone, the Galaxy Note, try to maintain their status as world leader market.
The Galaxy Note 4, which would only be sold in October, is already available starting this week in South Korea and China, before reaching 140 countries in the coming weeks. Samsung never released a new model in China before other markets.
The South Korean group gave no explanation of the anticipated release, but the decision was made after Apple said it sold more than 10 million units of its latest smartphone, the iPhone 6, on the first weekend of its release, hitting a new record.
This latest model is a “phablet” neologism designating a mobile device that is a mixed phone (phone) and tablet product that Samsung pioneered and which is very popular in Asia. The South Korean group, in their latest advertising campaigns, suggests that American rival was inspired in his note to his latest creation.
The decision of Samsung to anticipate its release also coincides with the market entry the new smartphone from Canadian Blackberry. Passport BlackBerry, with a relatively large screen, will have simultaneous release on Wednesday in Dubai, London and Toronto, before being marketed worldwide in the next 15 days, according to the company’s director, John Chen, told the “Wall Street Journal. “
Samsung also introduced the Galaxy Note 4 Edge with 5.6-inch screen. Besides the traditional format, the device has yet another screen on the side. This additional screen works autonomously, receiving messages with its own customization, with wallpaper independent, for example.
With your Galaxy Note 4 -is with great pomp in Berlin at the beginning of the month-Samsung modernizes line launched in 2011 and that has seduced, happy Asian consumers may forego purchasing a tablet.
Samsung in second quarter consolidated its position as the world leader in smartphones, with 74.3 million units sold-more than double sales Apple-, however its market share of 25, 2%, dropped significantly, according to research firm IDC.
“We went through a difficult period,” admitted Lee Don-Joo, director of sales and marketing of the mobile division of the South Korean group, the launch of the Galaxy Note in Seoul. “But we hope to recover soon with our capabilities for technological innovation,” he said.
Ten million units of the Galaxy Note 3 were sold in the two months subsequent to its launch in 2013 Samsung expects to version 4 , which will cost $ 930 (714 euros), has better results. Besides suffering from competition from Apple, Samsung – which recorded a decline of approximately 20% of the profits in the second semestre- must face competition from Chinese manufacturers who flood emerging markets with their cheaper devices
<. p> Huawei Chinese soon became the third largest seller of smartphones, with 20.3 million devices in the second half (6.9% market share), according to IDC. Lenovo compatriot is not far behind, with 15.8 million units sold and 5.4% share.
Samsung also announced on Wednesday that it will launch in October a new version of its intelligent clock Gear S, as well as the VR virtual reality helmet, which allows the user to experience 360 degree video games. <- Google Adsense ->
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